Press Centre

WWC Newsroom

Press releases, news, and media resources from Wildlife Wise Canada. For media enquiries, contact [email protected]

Product LaunchSunshine Coast, BC

Sunshine Coast Educator Designs Canada's First Wildlife Safety Umbrella — The BearBrella

Gerald Shaffer's BearBrella combines a wide-canopy white umbrella with a silver reflective interior and carbon fibre shaft to serve as a visual barrier, sound amplifier, and emergency shelter in wildlife encounters

Gerald ShafferMarch 9, 2026

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Community EducationBritish Columbia

Wildlife Wise Canada Launches as BC's First Dedicated Wildlife Coexistence Education Platform

Sunshine Coast educator Gerald Shaffer brings 30 years of field experience online with free guides for hikers, homeowners, employers, and teachers across British Columbia

Gerald ShafferMarch 8, 2026

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EducationBritish Columbia

Free Bear Safety Classroom Guide Now Available for BC Teachers — Aligned to Provincial Curriculum

Wildlife Wise Canada releases a downloadable teacher resource covering black bear behaviour, hyperphagia, attractant management, and five classroom activities for Grades 3–7

Gerald ShafferMarch 8, 2026

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ConservationSunshine Coast, BC

Wildlife Wise Canada Profiles Sunshine Coast Wildlife Conservation Officers

New 'Meet Your WCO' section connects BC residents with their local Conservation Officers — starting with the Lower and Upper Sunshine Coast zones

Gerald ShafferMarch 8, 2026

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Journalists & Editors

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